Marketing Manager I

Job Title: Marketing Manager I
Location: New York, NY (1 day onsite)
Duration: 6 Months (Possible extension)
Pay Range: $40/hr. - $45/hr.

Job Description:
Product:
The Central Marketing team is looking for a highly analytical Senior Marketing Manager who will help oversee the growth strategy and execution for paid growth channels (Display & Video) of our streaming businesses, with the objective of reaching the number of subscribers, revenue, and overall acquisition costs.

This role sits on the central User-Acquisition Team and will work closely with the Sr. Manager of Paid Social and Display as well as, local UA teams across 7+ International markets.

Objectives:

• Drive audience acquisition and growth strategies.
• Delivering the Growth goals around Subscribers, CPA, LTV, funnel efficiency, Churn and ARPU.
• Work with International and Regional UA team around the development of the growth stack and analytics tools.
• Managing third party agencies to successfully face demands and goals we can t support with internal team members.
• A/B testing coordination with the International and Local Team.
• Execute performance and growth activities to reach subscription acquisition.
• Own and present to leadership key performance metrics around customer acquisition, cost per new customer, etc.
• Execute Test & Learn programs to re-define processes which will allow us to keep improving in a mid and long term.

Functions:

• As responsible of the growth marketing, you will be responsible for the following:
• Assist in Leading Programmatic planning and media-buying across all territories, ensure both functions are optimized to achieve high levels of growth with an ROI-Focus
• Assist in owning the strategy and performance of programmatic activity with full operational responsibility.
• Execute strategy to grow user base, including directly program campaigns for multiple platforms/DSPs (e.g., Google, DV360, CM360, AmazonDSP, etc.)
• Responsible for the planning and execution of Google DV360, AmazonDSP, and any new DSP platforms onboarded.
• Track record of success and growth.
• Develop, manage, innovate, and lead strategies to grow user acquisition.
• Leverage and exploit opportunities for new initiatives, products, and subscription services.
• Implement strategies that build audience and unlock growth.
• Maximize acquisition and campaign efficiencies across channels, partners, and platforms.
• Develop guidelines and best practices on campaign objectives, targeting strategies, and creative development utilizing data obtained in our A/B test programs.
• Analyze challenges, identify alternative solutions.
• Develop, monitor, and constantly evaluate ROI, through the tracking and creation of UA reports.

Requirements:

• Minimum 3 - 5 years experience with a track record of delivering success as a programmatic trader/specialist or in a similar role.
• Deep understanding of programmatic landscape, with experience planning and buying self-serve programmatic through DV360, Amazon DSP, and other demand side platforms.
• Proven experience with direct response campaigns with experience with attribution, conversion tracking, and optimizing towards strict KPI goals.
• Comfortable with analyzing and manipulating data with Excel Pivot tables or Tableau to run campaign analysis and provide high level decision recommendations.
• Ability to research, strategize, and source 3rd party publisher deals within DSPs and experience setting up PG, PMP, and Preferred deals.
• Comfortable with Ad servers such as Campaign Manager 360 (CM360) and trafficking multiple media tags through a variety of publishers.
• Deep understanding of creative tag development with a clear POV on tracking, attribution, ad fraud, cookie windows, etc.
• Excited by working in a faced-paced environment with excellent troubleshooting and QA skills strong attention to detail.
• Ability to multi-task with effective resolution management in a fast-paced growth environment.
• Experience also in media and subscription would be a plus. Capacity to collaborate with different areas involved in the growth initiatives (Product, Marketing, BI, creative, content).
• Capacity to coordinate with International, and with different teams preferred.
• Ability and flexibility to adapt to changes in schedules and delivery. Understanding of overall cross-platform attribution.
• Track record of success in developing and optimizing marketing automation tools.
• Good communication and presentation skills.

Preferred Skills:

• Knowledge in TV/streaming business.
• Consumer of entertainment content and interest in it.
• International market experience.
• Capability to work in a fast-paced and constantly changing environment.

Education and Experience:

• BS/BA in related field preferred.
• Master s degree in a related field (is a plus).