Market Analytics

Responsibilities:

• Design and lead end-to-end primary market research (qualitative and quantitative) to inform brand strategy, patient engagement, HCP interaction, and campaign development in a rare disease indication.
• Manage key quantitative studies (e.g., ATU, Promo Effectiveness) and ad hoc pulse surveys.
• Work closely with both the HCP and Patient Marketing teams to ensure that strategic tactics and messaging are aligned to each customer group’s needs.
• Provide strategic insights to help guide HCP and patient marketing decisions to optimize tactical execution of brand strategies.
• Collaborate cross-functionally with Marketing, Medical Affairs, Commercial Operations, Market Access, Sales, and Advanced and Performance Analytics Leads to ensure insights are embedded into strategic planning.
• Manage external research partners and ensure high-quality, compliant (in collaboration with PV/Legal), and timely project execution.
• Present findings and strategic recommendations to cross-functional stakeholders in conjunction with external research partners.
• Identify knowledge gaps and proactively recommend research approaches to effectively address them leading to business impact.

Education Requirements:

• BA/BS degree required.
• 8+ years of experience, including 4 years of direct involvement in market research.
• Advanced degree (MBA, MPH, PhD) or other equivalent experience a plus.

Experience Requirements:

• Demonstrated experience in rare disease research, with a strong understanding of the unique challenges in small patient populations, diagnostic journeys, and treatment landscapes.

Skills & Qualifications:

• Demonstrated track record showing high business impact.
• Strong analytical skills, problem-solving, and critical thinking.
• Proven ability to influence brand strategy and tactical execution through data-driven insights and recommended actions.
• Strong communication and storytelling skills with executive presence.