Marketing Advisor

Job Summary:

• This dynamic role is central to the success of Client campaigns using your knowledge of marketing, our customer data, and campaign management systems to strategize, create, target, and launch communications to our customers.
• You should have the ability to wear multiple hats and work with many different types of teams and individuals – this role is not your typical “follow steps A-Z” to execute a campaign, although you need to be able to execute flawlessly using multiple tools.
• You’ll be empowered to own more than just the campaign delivery, but be involved in strategy, lifecycle marketing, brand discussions, etc..
• You must have the aptitude and desire to expand your skillset and you’ll be given the opportunity to lean into different areas of interest with extra focus on topics that excite you.

Duties and Responsibilities:

• The chance to be involved in a high priority Center of Excellence within The Client Group's marketing organization working in a fast paced, fun, and collaborative environment.
• Opportunities to learn various marketing technologies and tools, including data platform, project management software, email solutions, etc..
• Be influential in this position – you will be encouraged to get creative and understand the purpose of what the requestor is trying to achieve and helping them apply best practices and learnings from other campaigns.
• Regular 1:1 sessions with your manager and opportunities for more senior skip level meetings.
• Opportunity for future consideration for full time roles and positions on the extended team.

Education:

• Bachelor’s Degree required, with a preferred focus of Marketing, Business or Computer Science.

Experience:

• Minimum 5-7+ years of customer direct marketing experience with an emphasis on campaign development and management experience. Healthcare experience is a plus, but not required.
• We value people with some SQL experience, familiarity with different data platforms and data structures as they enable use of our CDP platform to design and implement campaigns that meet the business need.
• A fundamental understanding of working with HTML, including working with various email send providers (ESPs); familiarity with HTML best practices for optimal delivery and customer interaction, and experience with developing campaigns with dynamic content tailored to specific subsets of customers.
• Direct Marketing Experience.
• Communicate effectively.
• Manage time and multiple projects appropriately.
• You have a love for accuracy and attention to detail – understanding our customer’s preferences and privacy are necessary to ensure our communications reflect those needs.
• You’re a rock star when it comes to strong communication skills, and you understand the importance of internal customer service. These talents are vital to growing relationships with our stakeholders and working as partners to achieve a successful outcome.
• You should possess strong project management skills to guide the campaign implementation, working in a project management tool, and be comfortable sharing best practices and common procedures with fellow campaign advisors on the team.
• You should love collaborating and working together with teammates and business partners to brainstorm creatively and come up with effective solutions.
• Communicate requirements to IT in layman's terms while also managing expectations, timelines, risks, with business partners. Being a liaison and expert relationship manager between different moving parts of the project.
• Utilize a Proactive approach – you will be expected to initiate tasks on your own with minimal guidance, giving you the freedom to manage your work in a fast paced, changeable environment with shifting priorities at times.
• Experience with an assortment of direct marketing platforms are a plus (such as Red Point, Teradata, SalesForce, etc).
• You can recall your past marketing experience and convey ways that the Customer Lifecycle Marketing COE can more effectively measure our campaigns to drive reductions in cost, increase revenue, and drive customers to take the desired actions of the communications we send.