Copywriter II

Copywriter II
Job Title: Contract Writer
Location: Olathe, KS; Cary, NC; or Moline, IL
Schedule: 8 a.m. 5 p.m. Monday Friday


Education Preferred: Bachelor s degree in journalism, communications, advertising, or creative writing/English

Years of Experience Required: 4+

Job Description:
Major purpose:
The primary role of the copywriter will be to develop and author marketing and advertising materials of moderate to high complexity, ensuring alignment with our strategic marketing objectives under minimal supervision. The writer will ensure consistency in messaging and brand integrity.

Major duties:

• Collaborates closely with creative and content leads as well as designers to develop market-leading digital, video, and print advertising as well as sales collateral and other marketing materials to support marketing objectives.
• With minimal supervision, writes and edits copy for marketing and advertising materials in accordance with corporate brand tone of voice guidelines.
• Maintains current product listings across several platforms web, media, print, and internal sources.
• Ensures copy meets approved company brand standards and guidelines.
• Modifies copy when corrections are needed. We follow a robust review process and you ll be asked to modify copy up to 4 times on a regular basis.
• Completes quality work on time and with attention to detail.

Top Must Haves:

• Copywriting/writing experience required.
• Understands SEO principles and crafts content that not only engages potential customers but is also optimized for search engines, using techniques like keyword research, understanding search intent, and adjusting on-page elements.
• Speak the language of the various applications of production, including print and digital advertising, marketing, photography, illustration, and video production.
• Expertise in Microsoft Word. Be familiar with Adobe InDesign and other creative and business software.
• Solid communication skills to present your marketing and advertising ideas and how they meet our strategic challenges.
• Ability to coordinate with teammates and stakeholders to resolve impediments or seek out missing information.
• Project management and remaining focused on deadlines is critical in this fast-paced environment.

Nice To Haves:

• Agency experience
• Ag background
• Experience with Agile methodology
• Experience with Workfront project management system
  

Required Qualifications:

• 4+ years of experience in copywriting/writing experience producing a wide range of advertising and marketing projects demonstrated through your online portfolio.
• Be curious and a quick learner. We need someone who s naturally curious and takes the initiative to learn. We have complex products and production systems and understanding those as well as our customers will be critical to success.
• Multitask. You ll need to actively manage and execute multiple projects simultaneously. We use project management software, but there s no substitute for personal responsibility.
• Speak the language of the various applications of production, including print and digital advertising, marketing, photography, illustration, and video production.
• Solid communication skills. You ll need to present your marketing and advertising ideas and how they meet our strategic challenges.