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Job Requirements of Marketing Communications & Analytics Manager:
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Employment Type:
Contractor
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Location:
Plymouth Meeting, PA (Onsite)
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Marketing Communications & Analytics Manager
Careers Integrated Resources Inc
Plymouth Meeting, PA (Onsite)
Contractor
Job Title: Marketing Communications & Analytics Manager
Location Plymouth Meeting, PA
Duration: 12 Months+ (Possibilities of Extension)
Shift & Timing: Regular Business Hour, Monday to Friday
Job Description:
Key Responsibilities:
Qualifications:
Location Plymouth Meeting, PA
Duration: 12 Months+ (Possibilities of Extension)
Shift & Timing: Regular Business Hour, Monday to Friday
Job Description:
- We are looking for a highly motivated Advanced Analytic Manager to join our Commercial Analytics & Insights team and directly support one of our U.S. business units.
- This role will partner closely with Marketing, Sales, Operations, and Business Technology teams to deliver data-driven insights that influence strategy, optimize promotional investments, and guide field execution.
- The ideal candidate is curious, detail-oriented, comfortable working with large healthcare datasets, and able to translate complex analyses into clear business recommendations.
Key Responsibilities:
- Conduct deep-dive analyses on brand performance using medical and pharmacy claims, CRM data, promotional activity data, and other internal/external datasets.
- Develop insights on prescribers, patient access dynamics, and channel performance that inform marketing and sales strategy.
- Support evaluation of promotional tactics (digital, field, non-personal) including ROI, impact assessments, and attribution.
- Assist in predictive modeling initiatives such as HCP targeting, call optimization, and DEP (Dynamic Engagement Plan) evaluation.
- Translate analytical findings into clear, concise presentations for senior leaders.
- Support business reviews (QBRs, MBRs, brand planning, field strategy sessions).
- Measure effectiveness of field force initiatives, sample strategy, and targeting lists.
Qualifications:
- Bachelor’s degree in Analytics, Economics, Statistics, or related discipline.
- 5+ years of experience in analytics, preferably within pharma, biotech, healthcare, or a data-driven commercial environment.
- Background in marketing measurement, MMM, A/B testing, HCP segmentation, or dynamic targeting.
- Experience working with large datasets and tools such as Python, R, SQL, or advanced Excel.
- Strong analytical and problem-solving skills with the ability to structure ambiguous questions.
- Ability to communicate complex findings clearly to non-technical audiences.
- Organizational skills and ability to manage multiple workstreams in a fast-paced environment.
- Experience with IQVIA, Symphony or other healthcare datasets.
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