Strategic Planner 5

Job Title: Lead, Marketplace Strategy (Global)
Location: Beaverton, OR (Remote)
Duration- 12+ months Contract

Job details:
Role Overview
The Lead of Marketplace Strategy is responsible for shaping and driving the end-to-end marketplace strategy for *** Brand across both wholesale and Direct channels. This role sits at the intersection of product, consumer, and distribution-defining how and where the brand shows up to maximize growth, elevate brand distinction, and create a seamless, differentiated consumer experience globally.
This leader will translate brand vision into actionable marketplace strategies, establish clear roles for each channel, and drive alignment across global and geo teams to ensure disciplined, consistent execution.
Key Responsibilities
1. Define the Marketplace Strategy
Lead the development of a holistic marketplace strategy across wholesale and Direct
Define the role of each channel (monobrand, *** Direct, wholesale partners) in service of brand and business objectives
Establish clear guardrails on distribution, assortment segmentation, and channel differentiation
Translate brand priorities into marketplace actions that drive both growth and brand equity
2. Drive Channel Segmentation & Role Clarity
Build and operationalize channel strategies across key wholesale accounts and Direct formats
Define what goes where across product, storytelling, and experiences
Create decision frameworks that reduce overlap and internal competition across channels
Partner with merchandising and planning to align assortment, OTB, and lifecycle strategies
3. Orchestrate Cross-Functional Alignment
Serve as the connective tissue across merchandising, marketing, retail, digital, and geo teams
Drive alignment on marketplace priorities, trade-offs, and execution plans
Lead cross-functional forums and rituals to ensure clarity, accountability, and speed
Influence senior stakeholders to make decisions that balance brand and commercial outcomes
4. Translate Strategy into Execution
Turn strategic direction into clear frameworks, tools, and playbooks for global and geo teams
Develop channel guardrails across product, services, environment, and storytelling
Ensure strategies are scalable, actionable, and grounded in marketplace realities
Partner with geos to adapt global strategy with local relevance while maintaining brand consistency
5. Monitor Performance & Optimize
Define KPIs to measure marketplace health across channels (brand, consumer, and financial metrics)
Analyze performance and identify opportunities to optimize distribution, segmentation, and channel roles
Lead continuous refinement of strategy based on insights and marketplace dynamics
Leadership Expectations
Operate with enterprise mindset-balancing brand, consumer, and commercial priorities
Lead through influence across a highly matrixed organization
Bring clarity to ambiguity and drive disciplined decision-making
Elevate the thinking of teams through structured frameworks and sharp storytelling
Model a high standard of accountability, collaboration, and pace

Qualifications:
8+ years of experience in strategy, marketplace, merchandising, or general management
Deep understanding of multi-channel retail and wholesale ecosystems
Proven ability to define and operationalize strategy at scale
Strong analytical and structured thinking skills
Exceptional communication and storytelling ability for senior audiences
Experience working in a global, matrixed organization

What Success Looks Like:
Clear, differentiated roles for every channel-understood and executed across the organization
Reduced overlap and increased productivity across marketplace distribution
Strong alignment between global strategy and geo execution
Measurable improvement in marketplace health (brand heat, productivity, and growth)
A team and organization that moves faster with greater clarity and confidence