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Retail Marketing Lead, Global

Careers Integrated Resources Inc Boston, MA (Onsite) Contractor
Job Title:Retail Marketing Lead, Global
Job Location: Boston, MA
Job Duration: 9 Months (possibility of extension)
Payrate: $46.66/ hr on w2

Job Summary:
  • You will be the driver of retail marketing plans from inception to creation, and to execution.
  • Your marketing approach will support larger brand and retail priorities, create distinction and contribute to connected, 365 storytelling across the marketplace.
Responsibilities will include:

Retail Marketing Strategy Development & Execution:
  • Lead the development of integrated marketing plans and journeys for Client Stores, from ideation to execution.
  • This includes writing detailed briefs, managing feedback, coordinating release to geographies, ensuring readiness for deployment, and providing post-launch hindsight analysis to inform future strategies
Retail Concepts Marketing:
  • Lead the development of marketing strategies and principles across our retail formats, including: brand filters, zoning priorities, and visual standards.
  • Collaborate with Stores, Experience, and Business teams to establish 365 Marketing components across design and the consumer journey.
365 Retail Standards:
  • Oversee the strategy and training tools for Product Presentation and Visual Merchandising standards, driving customer engagement and promoting key product strategies.
  • Partner with design and training teams to build toolkits and training materials to scale standards globally.
Store Signage:
  • Manage the creation and deployment of in-store signage that aligns with promotions, product hierarchy, CRM, and operational needs to enhance the overall store experience and ensure brand consistency.
  • Lead the development of promotional strategies to drive foot traffic and conversion, aligning with sales needs and key retail moments.
CRM & Traffic Driving:
  • Collaborate with CRM teams to build marketing strategies that welcome new consumers into our ecosystem and engage existing customers and drives repeat visits.
  • Focus on leveraging consumer insights to build frameworks and tools for geographies to develop detailed implementation strategies for execution.
Market Visits:
  • As needed, conduct market visits to evaluate execution of marketing initiatives, and competitive insights.
  • Provide actionable feedback and ensure follow-through on recommendations to improve future seasonal plans and consumer experiences.
Requirements:
  • 3-5 years of experience in a marketing role, preferably with a focus on retail brand/account marketing
  • Experience developing retail consumer journeys and programming at retail
  • Understanding of retail, visual merchandising, marketplace, consumer experience, and multi-channel marketing
  • Understanding of digital platforms including Apps, Email, SEO, Performance Marketing and Social Media
  • Ability to lead and manage multiple projects while remaining detail-oriented and able to deliver aProductst functional deadlines
  • Ability to lead marketing plan development and execution process end-to-end
  • Experience with managing budgets, authoring marketing briefs and working with external agencies
  • Excellent written, verbal, presentation, and communication skills
  • Analytical skills and business acumen. Proven capability to use data to drive business decisions & marketing optimization
  • Bachelor’s degree or equivalent combination of education, experience or training
  • Ability to travel domestically
  • Located at Client HQ (Boston, MA)
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Job Snapshot

Employee Type

Contractor

Location

Boston, MA (Onsite)

Job Type

Marketing

Experience

Not Specified

Date Posted

09/03/2025

Job ID

25-58243

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