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Job Requirements of Marketing Manager:
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Employment Type:
Contractor
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Location:
New York, NY (Onsite)
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Marketing Manager
Careers Integrated Resources Inc
New York, NY (Onsite)
Contractor
Title: CRM Marketing Manager
Location: New York NY - Hybrid
Duration: 3 month(s) and Possibility of Extension
Pay Rate - $40 Per hour
The goal is to support the existing campaign management team to allow the internal resources to support on a strategical initiative while overseeing current duties.
GENERAL FUNCTION
The CRM Campaign Manager leads brand-building marketing based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. Manages customer relationship management (CRM) and loyalty efforts from strategic planning through implementation for one of our retail Brands.
MAJOR DUTIES AND RESPONSIBILITIES
Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.
Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email & sms)
Manages 1:1 and 1: many CRM calendar for Target Optical in coordination with the CRM Global campaign management team for ecommerce pure player brands
Supports customer strategies and rewards programs development
Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing team
Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following: Customer Journeys, eCommerce, Engagement Program
Manages external & internal agency relationships to maximize efficiencies.
Collates campaign results, review aProductst projected results and make decisions that continually improve performance
Drives the customer experience across channels including email touchpoints; connecting assets, offers, perks and trigger emails
Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels
Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.
Collaborates with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology
Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for Target Optical brand and drive retention goals.
BASIC QUALIFICATIONS
Bachelor s Degree or equivalent experience in Marketing or Advertising field.
5+ years of experience
In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
Ability to collaborate with a variety of team members and levels in a matrix organization
Strong verbal and written communication skills; experience Producing alignment to ideas at all levels.
Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
Strong project management skills with a clear focus on results
Experience with Oracle Responsys or IBM Unica is a plus
PREFERRED QUALIFICATIONS
Ecom experience
Optical experience
Retail experience
Consulting background
Location: New York NY - Hybrid
Duration: 3 month(s) and Possibility of Extension
Pay Rate - $40 Per hour
The goal is to support the existing campaign management team to allow the internal resources to support on a strategical initiative while overseeing current duties.
GENERAL FUNCTION
The CRM Campaign Manager leads brand-building marketing based on a comprehensive understanding of the consumer, competition, business goals, and dynamics; and the ability to bring this to life via marketing expertise and cross-functional leadership. Manages customer relationship management (CRM) and loyalty efforts from strategic planning through implementation for one of our retail Brands.
MAJOR DUTIES AND RESPONSIBILITIES
Manages the strategic development of a customer-centric, loyalty-based approach and CRM initiatives; focused on run-the-business. Devises and implements strategies to deliver program goals.
Manages 1:1 campaign from planning, briefing, creative development and production to measurement and evaluation through multiple channels (i.e email & sms)
Manages 1:1 and 1: many CRM calendar for Target Optical in coordination with the CRM Global campaign management team for ecommerce pure player brands
Supports customer strategies and rewards programs development
Produces Marketing Communications plan from the Marketing Plan supplied by the brand/marketing team
Collaborates with global CRM team and cross-functional areas to execute and evolve the program, focusing on the following: Customer Journeys, eCommerce, Engagement Program
Manages external & internal agency relationships to maximize efficiencies.
Collates campaign results, review aProductst projected results and make decisions that continually improve performance
Drives the customer experience across channels including email touchpoints; connecting assets, offers, perks and trigger emails
Develops new content and delivery of relevant communications, to maximize effectiveness and reach of channels
Identifies opportunities to enrich the experiences of the customer to generate customer loyalty.
Collaborates with Customer Intelligence, Customer targeting and IT teams to ensure the full exploitation of marketing technology
Partners with OMNI team, agencies, and others to develop a transformational change in the loyalty dynamics for Target Optical brand and drive retention goals.
BASIC QUALIFICATIONS
Bachelor s Degree or equivalent experience in Marketing or Advertising field.
5+ years of experience
In-depth marketing knowledge, including consumer-centric initiative development, creative and marketing communications development, and in-market execution
Ability to collaborate with a variety of team members and levels in a matrix organization
Strong verbal and written communication skills; experience Producing alignment to ideas at all levels.
Strong analytic skills with experience in developing marketing plans by integrating consumer research and a variety of data types and sources.
Strong project management skills with a clear focus on results
Experience with Oracle Responsys or IBM Unica is a plus
PREFERRED QUALIFICATIONS
Ecom experience
Optical experience
Retail experience
Consulting background
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