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Job Requirements of Data and Analytics Specialist II:
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Employment Type:
Contractor
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Location:
Cambridge, MA (Onsite)
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Data and Analytics Specialist II
Data and Analytics Specialist II
Cambridge, MA/Hybrid - 2 days in office
Duration: 6 Months+
Shift: 1Shift
Pay $62.29/hr on w2
Core Duties and Responsibilities
Data management and development of business intelligence reporting
o Ability to absorb and logically structure information into analytical deliverables with established frameworks and tools
o Gather requirements, design, and create reports to automate manual processes
o Maintain the translation table for media to determine whether we have contacted or engaged with an individual
o Review publisher data that has been loaded monthly, and maintain publisher status documentation
Leveraging Adobe Analytics to deliver actionable and comprehensive insights
o Measure the impact of paid media on the website and present key findings
o Prepare monthly report on account registrations by the Adobe CID for PHM, and provide recommendations to improve account registrations
Optimize digital paid media across display, email, paid search, and social
o Extracting paid media data from a variety of sources, manipulating, and analyzing using quantitative and visualization tools
o Responsible for populating omnichannel marketing report that provides holistic view on brands performance
o Review the Media QBR to validate numbers are accurate, and point out discrepancies in insights
Experience
3+ years in a business intelligence role
Candidate with prior work experience in digital analytics role is strongly referred
o Consulting, analytics, or digital agency background
Experience using industry-standard business intelligence tools to formulate metrics, create data quality management assessments and tools to perform ad hoc data inquiries
High-level attention to detail
Skills/Knowledge/Experience
Preference for candidate with prior work experience in a digital marketing analytics
Experience with the Adobe Marketing Suite or Google Analytics
Expertise with SQL (Snowflake preferred)
Expertise with Business Intelligence tools: Power BI, Tableau, or Qliksense
Knowledge of and proficiency with digital marketing channels outside of website (i.e. social, search, paid media)
Biotech/pharma experience helpful
Strong analytical and quantitative skillset