Marketing Technology Business Analyst

Job Title: Marketing Technology Business Analyst
Location: Work from Home (Will operate on EST business hours)
Duration: 12 Months Assignment (Opportunity to be extended or go perm, based off performance, evaluation and team needs at that time)
Shift: M-F, Will operate on EST business hours.
 
Job Description:
Client’s Marketing organization is looking for a Marketing Technology Specialist with an innovative mindset to join the Sales Enablement Marketing team as a contractor working remote anywhere nationwide. As a contractor, you will work closely with a team that is focused on implementing and optimizing our channel marketing automation platform. The ideal candidate will have proven experience in supporting cross- functional teams in delivering solutions that meet both business and technical objectives.
 
Key Role Functions:

• Act as a liaison between marketing, IT, and external vendors to ensure successful delivery of product features and functionality
• Support the creation of training materials for end users.
• Serve as a key stakeholder in the development of marketing technology strategies that support overall business objectives, including lead generation, book of business management, digital, social and direct marketing campaigns.
• Responsibilities focus on the day-to-day management, support, user experience, content management and optimizing platform performance.
• Provide support the Platform Owner as needed with overall strategy, vision and governance of the platform.
• Manage intake process for new campaigns/ tactic uploads includes customizable and non-customizable campaigns/ standalone assets.

 Required Qualifications:

• Bachelor’s degree in marketing, Business Administration, Information Systems, or a related field.
• 4 or more years of marketing or digital marketing transformation project, product ownership or sales experience with at least 2 years of experience in marketing automation or similar tools
• Solution-oriented that has the capability to work independently
• Ability to manage multiple projects and prioritize tasks effectively.
• Strong understanding of marketing concepts, processes, digital campaigns, and multi-channel marketing strategies.

 Preferred Qualifications:

• Experience supporting the implementation of SproutLoud or similar Through- Channel Marketing Automation platforms
• Previous project management experience
• Experience in the IT, digital marketing, or insurance or healthcare industries
• Proven experience with agile and scrum methodologies
• Ability to manage multiple priorities and thrive in a fast-paced, dynamic environment
• Knowledge of API integrations, data mapping, and reporting tools is a plus.