Hiring: Marketing Research & Strategic Insights Leader (Remote)

Job Title: Strategic Insights Leader - Marketing Research
Job Location: Remote
Job Duration:  8 Months (Higher possibility of Extension)
 
Job Description:
Converse is looking for a strategic insights leader to help us support our brand health, marketing measurement, and category insights tracking initiatives.
This individual will be skilled at connecting dots across multiple data sources and strategically distilling and disseminating the actionable insights to all levels in the organization.
They will be a thought leader and work collaboratively with cross-functional partners, acting as a trusted source in making strategic connections between broad-based trends and marketplace opportunities.
The ideal candidate is data-driven, results-oriented, has excellent communication skills, and is comfortable operating across all levels of the business, from strategic to tactical.
 

• Develop and implement a comprehensive strategy for business insights assessing organization timing needs, reporting opportunities, and data gaps
• Leverage multiple data sources to connect dots and develop a comprehensive understanding of the business environment, while keeping a pulse on consistently evolving trends within the footwear space
• Oversee the enhancement of market insights tracking and reporting infrastructure to support evolving business needs
• Collaborate with key team members to identify critical business questions and translate them into a prioritized global learning agenda supported by measurement methodologies.
• Conduct deep-dive analyses across data sources to uncover trends, opportunities, and risks
• Communicate complex analytical findings in a clear, concise manner to non-technical stakeholders.
• Manage expectations regarding timing, capabilities, and the application of tests and analytics methodologies.
• Ensure the accuracy, consistency, and timeliness of all reporting deliverables.

 
Qualifications

• Minimum 7 years of experience in market analysis, and data insights and analytics
• Bachelor’s degree in Market Research, Business Analytics, Data Analytics, Marketing, or a related quantitative field
• Strong ability to analyze and synthesize disparate information from multiple data sources into a holistic story with strategic implications and recommendations. Capable of turning complex information into simple and understandable messaging
• Inherently curious, proactive, and enProducts digging beyond the surface to uncover insights.

• Exceptional at finding trends and the story in the data, articulating the “so what,” and translating insights into strategic, actionable recommendations
• Outstanding analytical, critical thinking, and organizational skills with extreme attention to detail. Ability to focus on both strategy and execution
• History with syndicated data sets (e.g., Circana, Euromonitor, etc.) and ability to navigate beyond pulling numbers, to analyze and distill the most relevant insights
• Thrives in ambiguity and agile work environments, with strong prioritization and project management skills
• Experience with data visualization tools (Tableau, Power BI, etc.)
• Experience on the supplier side and brand side of research/insights preferred
• Footwear/Apparel industry experience preferred

 
Notes:

• This role will focus on a specialist project for Insight Marketing research.
• They’ll build and manage business insight functions to help get better use out of ***’s internal tools and syndicated data sets.

 
Must Have:

• 7+ YOE in with brand health tracking, Business category insights, or social media health.
• Experience finding the gaps in custom research, using syndicated data sets, and corporate KPI and score card analysis
• Circana (NPD), Euromonitor, or similar tools

 
Nice to Have:

• Has developed and implemented a comprehensive strategy for business insights assessing organization timing needs, reporting opportunities, and data gaps
• Experience in footwear, Client - Consumer product goods, or beauty industries
• Some marketing measurement point of view, experience with social listening (not MMM Marketing)