Global Market Development Manager

Pay Range - $55/hourly - $60/hourly on W2



Job Description: Job Summary:

The Global Market Development Manager is responsible for leading the marketing program strategy for hemato-oncology applications in our Clinical Next-Generation Sequencing Division. The successful candidate will be a member of our Global Market Development Team, responsible for setting the strategic direction and tactical implementation of activities and deliverables for key product lines and application areas. They will be accountable for executing to plan and delivering results by aligning with multiple cross-functional teams including product management, regional marketing, commercial partners, and medical affairs. S/he will drive all aspects of marketing for next-generation sequencing (NGS) product lines focused on hemato-oncology and immuno-oncology applications.



Key Responsibilities:

Develop strategic, multi-channel integrated marketing plans for hemato-oncology products and applications.

Guide the development of copy and creative content for research markets, appropriately positioning products within compliance guidelines, while conveying strong value propositions and clear product differentiation

Create and implement appropriate marketing content across multiple channels, including social media, web, video, print, and more

Develop sales force training and customer education material in collaboration with product management, R&D, regional marketing, and commercial teams

Develop and manage a robust lead generation funnel

Coordinate with global functions to ensure consistency with brand profiles and company standards

Collaborate and ensure alignment of marketing plans and sales training materials among Product Management, Regional Market Development, Commercial Partners, and other stakeholders

Engage with agency partners to deliver high-quality assets, including, but not limited to, creative direction and content for print and digital collateral, PR, social media, customer-facing presentations, global tradeshow properties and promotional materials

Maintain campaign metrics dashboards to measure the effectiveness of marketing activities

Maintain knowledge of the trends and competitive activity

Manage marketing budgets and leverage analytics to optimize the promotional mix on campaigns to achieve a high return on investment

Act as a brand ambassador, understanding, upholding, and communicating our multi-brand strategy in all aspects of our marketing programs

Interact with varying levels of internal and external personnel including direct customer communication, KOL engagement and management, and public presentation



Qualifications:

Bachelor of Science degree in Biology, Molecular Biology, Genetics, Immunology, or other life science. Alternatively, degree in Marketing, Communications or Business, with previous work experience in biotechnology, medical devices, or pharmaceutical industry is also acceptable. Advanced scientific degree or MBA is a plus.

4+ years of experience in marketing roles of increasing Product and responsibility in the genomics, oncology, or molecular diagnostic areas.

Experience developing successful lead generation programs using multi-channel strategies to drive growth.

Foundational understanding of regulatory principles related to molecular diagnostic products

Exceptional skill managing complex marketing projects with a strong attention to detail





Knowledge, Skills, Abilities

Excellent written and oral communication skills

Experienced and adept with Microsoft Word, Excel, PowerPoint, and Outlook

Approximately 10-15% domestic travel

Interviews will include phone/or teams screen and in person interview with 3 leaders.



However, there is a possibility of another role opening up in 2025. Industry experience in Life Sciences, Diagnostics or Heath Care. Team player is a must with leadership and communication skills. 4 days on site required likely 100% likely at start of assignment.

Comments for Suppliers: M-F 8am-5pm .