Market Research and Insights Lead

Job Title: Market Research and Insights Lead
Location: Smyrna, GA 30080 (Remote)
Duration: 6 Months+
 
Job Summary:
Location:

• Remote (Home-based) or onsite in Raleigh, NC / Atlanta, GA
  (Candidate must be able to work EST hours)

Contract Requirement:

• Contractor must use their own laptop.

 
About the Role:
We are seeking an experienced Market Research & Insights Lead to drive strategic decision-making through data-backed insights in support of asset value maximization and brand launch success. This role is a key contributor in integrating insights from multiple stakeholders (HCPs, Patients, Payers) across global and regional levels, particularly in Neurology and Rare Disease therapy areas.
You will collaborate cross-functionally across Commercial, Medical Affairs, Market Access, and Analytics teams. The role requires expertise in project management, primary/secondary research execution, and vendor oversight.
 
Key Responsibilities:

• Lead end-to-end market research projects for early- and late-stage assets.
• Collaborate with internal stakeholders to define and prioritize key business questions.
• Identify existing insights and commission new primary/secondary research where needed.
• Synthesize findings and translate data into actionable strategic recommendations.
• Act as a thought partner to stakeholders across Commercial, Medical, and Access functions.
• Ensure research is compliant with SOP, PV obligations, and internal governance systems.
• Incorporate non-traditional insight sources (e.g., social listening, syndicated data).
• Partner with Analytics/Advanced Analytics teams to triangulate and enhance insights.
• Continuously champion best practices, new methodologies, and customer-centricity.
• Promote data reuse, insight sharing, and knowledge management across the organization.

 
Required Skills & Qualifications:

• 7+ years of experience in market research, insights, or analytics within the pharma/biotech industry (agency or client-side).
• Strong experience with Neurology and/or Rare Disease is highly preferred.
• Proven success in project management and cross-functional collaboration.
• Experience leading both qualitative and quantitative research projects.
• Strong background in vendor management and external agency oversight.
• Ability to triangulate data across various sources and make business-driven recommendations.
• Consulting background or experience supporting pipeline/early-stage assets is a plus.
• Strong communication skills with the ability to distill and present complex findings.
• Highly organized, outcome-driven, and motivated by impact.

 
Preferred Attributes:

• Agile and proactive mindset with continuous learning spirit.
• Strategic thinker who can challenge the status quo and seek improvements.
• Ability to adapt communication style to technical and non-technical audiences.
• Familiarity with analytics tools and secondary data sources (IQVIA, social listening, etc.).

 
Key Performance Indicators (KPIs):

• Timely and impactful project delivery.
• Insight generation that drives business strategy (not just reporting).
• Increased reuse of data and reduced dependency on redundant research.
• Stakeholder satisfaction and effective collaboration.
• 100% compliance with internal research governance processes.

#sczr2