Lead Director Marketing

Client Max Bill Rate = ***
Supplier Max Bill Rate = ***

Non-Safety Sensitive

*Mat Leave Coverage*
Hybrid (Woonsocket) is preferred. Manager would consider Remote option for best possible candidate.

Questionnaire
*List city/state at top of resume
*Please list experience with marketing/sales enablement, B2B, client pitch materials.
*Please list experience with omni-channel marketing tactics.

*IV process: 3 rounds, on-camera, 30 mins-45 mins per round

Timeline To Fill:
Start by 10/13
Offer accepted by 9/29
Interview window: 9/2-9/26
Approvals/SL's/Mgr review by 9/2
Supplier Spotlight call will be scheduled within 24 hours of posting approval. Please halt submissions until AFTER call.

Responsible for developing and executing comprehensive marketing strategies that drive growth and enhance brand visibility and value perception for B2B stakeholders of Client Retail Pharmacy. This role involves people management, significant cross-functional collaboration, plus insight and evidence development to create effective marketing and sales materials that will resonate with target audiences.

Responsibilities:
Develop and oversee the implementation of comprehensive B2B marketing strategies and plans aligned with the company's overall business objectives and goals.
Design and deliver marketing campaigns and content that drive increased brand value perception, customer engagement, lead generation and profitable growth. Utilizing various channels including digital marketing, content marketing, social media, email marketing, sales enablement, events and more.
Deepen B2B stakeholder insights (e.g. segmentation, customer journey, value drivers) to identify opportunities to optimize impactful positioning, influencing opportunities, and engagement channels
Develop solution and/or account-specific sales enablement content (pitch decks, topic power slides, 1-pager collateral) tailoring value proposition and Client Retail Pharmacy client & member support performance to maximize value perception and meaningful competitive differentiation
Drive cross-functional collaboration and external research and discovery of proof point support for prioritized content topics
Analyze customer and competitor data to understand customer needs, preferences, behaviors, perceptions, and competitive positioning to advance meaningful differentiation of the Client Retail Pharmacy value proposition
Monitor and analyze key performance indicators (KPIs) related to marketing initiatives such as customer acquisition, digital reach/engagement, campaign reach/engagement, message impact, etc. using data-driven insights to support optimization
Identify and develop close collaboration with key peers and leaders across functional and Client organization teams such as sales, product, and creative services to ensure alignment, execution and integration of marketing efforts with overall business goals; collaborate with internal and external agencies and vendors to execute marketing initiatives

Education: Bachelor s Degree in Marketing, Business Administration, Communications, or a related field; MBA a plus

Work Experience: 10+ years marketing, product management or communications experience. Proven track record of leading successful marketing programs to drive business growth / value

Skills:
Leadership: Strong leadership and team management abilities with experience developing and managing high performing teams
Strategic thinking: ability to think critically and strategically with focus on long-term business goals
Results-orientation: Strong focus on achieving measurable results and driving business success
Problem solving and decision-making: adaptable, resourceful, and collaborative; adept at advancing projects in a cross-functional, matrixed work environment
Analytical: Proficient in data analysis and interpretation, with ability to make data-driven decisions and pursue / use data to support story telling
Experience:
Experience creating / delivering Marketing and Sales enablement content and programs including customer pitch deck materials, digital (website, social, email, advertising, etc), blog / short to mid-length format content writing, industry events

Position Summary:

Responsible for developing and executing comprehensive marketing strategies that drive growth and enhance brand visibility and value perception for B2B stakeholders of Client Retail Pharmacy. This role involves people management, significant cross-functional collaboration, plus insight and evidence development to create effective marketing and sales materials that will resonate with target audiences.

Duties:

Responsibilities:
Develop and oversee the implementation of comprehensive B2B marketing strategies and plans aligned with the company's overall business objectives and goals.
Design and deliver marketing campaigns and content that drive increased brand value perception, customer engagement, lead generation and profitable growth. Utilizing various channels including digital marketing, content marketing, social media, email marketing, sales enablement, events and more.
Deepen B2B stakeholder insights (e.g. segmentation, customer journey, value drivers) to identify opportunities to optimize impactful positioning, influencing opportunities, and engagement channels
Develop solution and/or account-specific sales enablement content (pitch decks, topic power slides, 1-pager collateral) tailoring value proposition and Client Retail Pharmacy client & member support performance to maximize value perception and meaningful competitive differentiation
Drive cross-functional collaboration and external research and discovery of proof point support for prioritized content topics
Analyze customer and competitor data to understand customer needs, preferences, behaviors, perceptions, and competitive positioning to advance meaningful differentiation of the Client Retail Pharmacy value proposition
Monitor and analyze key performance indicators (KPIs) related to marketing initiatives such as customer acquisition, digital reach/engagement, campaign reach/engagement, message impact, etc. using data-driven insights to support optimization
Identify and develop close collaboration with key peers and leaders across functional and Client organization teams such as sales, product, and creative services to ensure alignment, execution and integration of marketing efforts with overall business goals; collaborate with internal and external agencies and vendors to execute marketing initiatives

Experience:

10+ years marketing, product management or communications experience. Proven track record of leading successful marketing programs to drive business growth / value

Skills:
Leadership: Strong leadership and team management abilities with experience developing and managing high performing teams
Strategic thinking: ability to think critically and strategically with focus on long-term business goals
Results-orientation: Strong focus on achieving measurable results and driving business success
Problem solving and decision-making: adaptable, resourceful, and collaborative; adept at advancing projects in a cross-functional, matrixed work environment
Analytical: Proficient in data analysis and interpretation, with ability to make data-driven decisions and pursue / use data to support story telling
Experience:
Experience creating / delivering Marketing and Sales enablement content and programs including customer pitch deck materials, digital (website, social, email, advertising, etc), blog / short to mid-length format content writing, industry events

Education:

Bachelor s Degree in Marketing, Business Administration, Communications, or a related field; MBA a plus