DIGITAL MARKETING COORDINATOR

Job Summary:

• The Digital Marketing Coordinator is responsible for recommending, creating and executing digital communications strategies, campaigns and messaging for client.
• The coordinator will guide digital projects from start to finish, and manage the digital components of projects, including but not limited to websites, client intranet, social media and email marketing.
• The Digital Marketing Coordinator will provide support to the Director of Marketing and Communications as needed.
• Works with the Director of Marketing and Communications to design education, outreach and marketing strategies that are culturally sensitive and effective in utilizing various platforms to reach the target audience.
• The coordination includes but is not limited to paid advertising online, digital marketing, mobile app, website, and community events.
• Effective writing skills required.

Job Responsibilities:

• Manage client digital properties and channels, including websites, email, social media, and other digital tools.
• Create and post digital content on Facebook, Twitter, Instagram, LinkedIn, and other relevant platforms and manage the content calendar.
• Evaluate website information, architecture/structure and navigation. Recommend and implement approved changes to the client website as determined through regular site reviews.
• Gather and analyze data in order to provide insights and recommendations to the marketing team and key organizational partners.
• Assist with digital brand reputation efforts to manage patient/consumer reviews on Google, Healthgrades and other third-party ratings sites.
• Serve as the point person for customer relationship management platforms, pull lists, reports and compile campaign tracking data.
• Ensure that all digital messaging is supportive of and consistent with client marketing strategies.
• Help ensure consistent brand identity and design continuity across all digital properties.
• Track metrics, create reports and recommend digital communications strategies.
• Coordinate digital marketing activities with partners, vendors, and other programs and departments.
• Occasional availability on evenings and weekends for organizational needs.
• Performs other duties as assigned.

Shift:

• Days - 8x5 (40 hours weekly).

Required Education:

• Bachelor's Degree in related field.

Required Skills & Experience:

• A minimum of two (2) years of experience creating and publishing content on public-facing social media, websites and other digital properties preferably in the healthcare field.
• Documented writing and project management experience.
• Understanding of digital analytics, social media management tools.