Marketing Manager

IV Process: 2-3 rounds, 30-mins, Teams on-camera

This temporary role will support the development and execution of our H1 influencer recruitment and activation strategy, with a focus on driving net new creator storefront activations. You will partner closely with Merchandising, Marketing Strategy, Retail Media, and Data Analytics to demonstrate the impact of this work and optimize our plans to maximize influencer engagement, trip velocity, and attributable gross margin.

Ideal candidate:
-Brings strong organizational skills, analytical rigor, and project management excellence.
-Should have a flexible digital skillset, the ability to identify growth opportunities, and experience implementing new processes and initiatives.
-Expertise in influencer and content marketing is essential, with familiarity in affiliate marketing and martech tools strongly preferred.

Position Summary:

Overview:
At ***, we are a healthcare innovation company focused on helping people on their path to better health. We always put the consumer at the center of everything we do. Were seeking a dynamic influencer marketer with a background in omnichannel marketing, digital to retail strategy, and influencer and content marketing to help rapidly scale our influencer program, with a strong emphasis on creator recruitment and activation.

What youll do:
This temporary role will support the development and execution of our H1 influencer recruitment and activation strategy, with a focus on driving net new creator storefront activations. You will partner closely with Merchandising, Marketing Strategy, Retail Media, and Data Analytics to demonstrate the impact of this work and optimize our plans to maximize influencer engagement, trip velocity, and attributable gross margin.
The ideal candidate brings strong organizational skills, analytical rigor, and project management excellence. You should have a flexible digital skillset, the ability to identify growth opportunities, and experience implementing new processes and initiatives. Expertise in influencer and content marketing is essential, with familiarity in affiliate marketing and martech tools strongly preferred.

Duties:

aligned to *** priorities.
Execute influencer onboarding and activation workflows, ensuring creators receive clear guidance, timely communication, and seamless operational support.
Develop and manage activation plans, including deliverable timelines, content expectations, and performance KPIs aligned to marketing and retail objectives.
Partner closely with Merchandising, Marketing Strategy, Retail Media, and Data Analytics to ensure alignment on category priorities and performance outcomes.
Analyze influencer and campaign performance data to identify optimization opportunities, refine recruitment criteria, and inform strategic decision making.
Manage vendor and platform relationships to strengthen recruitment capabilities, streamline workflows, and improve activation efficiency.
Create scalable program processes, including documentation, onboarding materials, reporting frameworks, and performance dashboards.
Monitor competitive and industry trends to identify emerging influencer strategies, creator categories, and platform innovations.
Ensure all influencer content and partnerships adhere to *** brand standards, regulatory requirements, and consumer first principles.
Support cross functional presentations and reporting, including performance summaries, insights readouts, and strategic recommendations.
Demonstrate curiosity and passion for consumer behavior, digital innovation, and emerging creator trends

Experience:

Required Qualifications:
57 years of experience in performance marketing, influencer marketing, content marketing, or digital strategy, with a strong foundation in business strategy, consumer data, and digital performance metrics.
Demonstrated expertise in influencer or content marketing, with working knowledge of affiliate marketing and the broader martech ecosystem.
High level of comfort with quantitative analysis, including market sizing, evaluating partnership potential, and interpreting performance KPIs.
Proven ability to break down complex problems, build structured action plans, and execute with a hands on, roll up your sleeves approach.
Strong organizational skills with experience managing multiple workstreams and stakeholders in a fast paced environment.
Excellent project management capabilities and a track record of delivering results aProductst defined objectives.
Strong communication skills with the ability to articulate insights and recommendations to cross functional partners.

Preferred Qualifications:
7+ years of digital marketing experience, including market sizing, opportunity assessment, testing, and validation of emerging growth areas.
Experience in a retail, omnichannel, or digital to storefront environment strongly preferred.
Familiarity with consumer insights methodologies, including segmentation and audience research.
Proven ability to collaborate with internal and external partners to drive ROI positive results.
Exceptional written and verbal communication skills with the ability to create clear, executive ready materials.
Advanced PowerPoint and presentation development skills, with experience preparing decks for senior leadership.
Experience working with product feeds, including troubleshooting feed related issues.
Basic understanding of P&L concepts and the connection between marketing activity and financial outcomes.
Creative, resourceful problem solver who adapts quickly, integrates new learnings, and operates with minimal direction.
Familiarity with affiliate platforms, influencer marketing tools, and retail media measurement

Education:

Bachelors degree in a related field (marketing, psychology, business) preferred, commensurate experience also acceptable in lieu of marketing degree.