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Job Requirements of Digital Marketing Manager:
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Employment Type:
Contractor
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Location:
Colorado, US (Onsite)
Do you meet the requirements for this job?
Digital Marketing Manager
Careers Integrated Resources Inc
Colorado, US (Onsite)
Contractor
Pay Rate: $51.90/hr on w2
Primary Responsibilities:
Education and experience are required. However, software's preferred if there are similar languages they use. Example: Power BI Vs Tellius . Manager is good with either. Communications skills are important as this person will be working with alot of different departments.
Additional Requirements:
Comments: M-F 8am-5pm in candidates time zone (Anyware in US). 100% remote. 1 teams interview.
Primary Responsibilities:
- Build targeted segments using online and offline data, including first, second, and third-party data.
- Develop audiences to reach contacts through channels like email, social media, third-party sites, partnerships, and programmatic buying.
- Optimize audience reach during campaigns to ensure maximum ROI.
- Define, maintain, and govern a portfolio of audience definitions for both prospecting and nurturing using the DMP tool and other relevant tools.
- Establish best practices for audience sizing, characteristics, and applying demographic and behavioral data insights.
- Translate business objectives into campaign targeting rules, designing effective audience flowcharts.
- Define segmentation based on message content, offers, and testing needs, determining necessary data sources.
- Partner with data scientists to develop and interpret targeted customer and prospect profiles, providing actionable recommendations.
- Collaborate with divisional marketing teams to coordinate programs and avoid conflicting messaging.
- Review selection, exclusion, and suppression logic to ensure accurate target group identification.
- Continuously evaluate opportunities to enhance process flows.
- Validate list selection logic, segmentation, offers, and dynamic output, ensuring alignment with business goals.
- Stay updated on changes in data sources, flows, and customer touchpoints.
- Advocate for process automation.
- Perform other duties as assigned.
- Bachelor’s Degree
- 4+ years of experience with advanced segmentation tools
- Experience managing others
- Proficiency with query languages and campaign management tools (Adobe Experience Platform, IBM Unica Campaign, Adobe Audience Manager, Databricks)
- Experience with segmentation schemes, demographic data, and predictive modeling
- Understanding of audience development channels such as email, social media, third-party sites, partnerships, and programmatic buying
Education and experience are required. However, software's preferred if there are similar languages they use. Example: Power BI Vs Tellius . Manager is good with either. Communications skills are important as this person will be working with alot of different departments.
Additional Requirements:
- Experience using SQL, Spark, or PowerBI for data analysis
- Experience in business analysis, operations, or B2B services is a plus
- Strong problem-solving skills and ability to debug issues
- Proficiency in logic and QA for external data files
- Strong collaboration skills and a continuous learning mindset
- Digital savvy with exceptional analytical, quantitative, and critical thinking skills
- Expertise in marketing, staying current on industry developments through educational institutions, professional organizations, publications, and vendors
- Ability to organize, analyze, interpret, and disseminate information effectively
- Proficient with Microsoft Word, PowerPoint, and Access
- Ability to work under pressure and adapt as needed
- Strong decision-making skills, with the ability to prioritize and manage multiple projects in a fast-paced environment.
Comments: M-F 8am-5pm in candidates time zone (Anyware in US). 100% remote. 1 teams interview.
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