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Job Requirements of Copywriter II:
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Employment Type:
Contractor
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Location:
Phoenix, AZ (Onsite)
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Copywriter II
Careers Integrated Resources Inc
Phoenix, AZ (Onsite)
Contractor
Job Title: Copywriter II
Contract Duration: 3+ months (with high potential for extension)
Work Schedule: 8:00 AM – 5:00 PM (PST or EST) with lunch break
Work Location: Remote — must reside in one of the approved states below
Must Reside : AZ, FL, GA, ID, IA, KY, MI, NE, NM, NY (outside greater NYC), OH, TX, UT, WA (outside greater Seattle), WI
Job Summary:
We are seeking a skilled and detail-oriented Website Content Writer with strong experience in AI-driven content strategies and prompt engineering, ideally within the health care or insurance industry.
In this role, you will support a major public website redesign project by developing engaging, compliant, and AI-optimized content that enhances user experience and clearly communicates complex health care information in a user-friendly way.
The ideal candidate is a strategic yet hands-on writer — proficient in AI-powered writing tools, capable of leveraging AI for content creation and optimization, and experienced in collaborating with marketing, design, and compliance teams to produce high-quality digital content.
Key Responsibilities:
Develop and rewrite website content (landing pages, service descriptions, FAQs, etc.) aligned with updated branding and messaging.
Leverage AI-driven content generation and optimization tools to enhance content quality, efficiency, and personalization.
Create and refine AI prompts for content generation to maintain tone, style, and compliance consistency.
Conduct in-depth research to ensure accuracy, relevancy, and compliance with health care regulations (e.g., HIPAA, FDA).
Collaborate with marketing, design, and subject matter experts to clarify requirements and ensure alignment with organizational goals.
Apply SEO best practices and AI-powered insights to improve website search visibility and engagement.
Translate technical or regulatory health care/insurance language into clear, consumer-friendly content.
Proofread and edit all content using both AI-assisted and manual methods to ensure accuracy and compliance.
Support UX/UI teams by creating content that enhances the user journey and leverages AI-assisted personalization.
Stay current on AI advancements, SEO trends, and health care communication standards to continuously improve content strategy.
Required Qualifications:
Bachelor’s degree in English, Communications, Journalism, Marketing, or a related field.
3+ years of experience writing and editing health care or insurance content.
Strong understanding of health care regulations, including HIPAA compliance.
Proficiency with AI-powered writing tools (e.g., Grammarly, Copilot, ChatGPT).
Experience in AI prompt engineering for content creation and optimization.
Proven ability to simplify complex health care concepts for diverse audiences
Strong command of grammar, editing, and proofreading with exceptional attention to detail.
Experience with SEO best practices and AI-enhanced content optimization.
Ability to work both independently and collaboratively in a fast-paced environment.
Familiarity with web analytics tools and AI-enabled CMS platforms.
Preferred Skills:
Experience with AI-assisted content strategy or UX writing for large-scale website redesigns.
Knowledge of AI-driven personalization and automation in health care digital marketing.
Proficiency in content performance analytics and AI-based optimization tools.
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