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Job Requirements of Associate Creative Director:
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Employment Type:
Contractor
-
Location:
Rhode Island, US (Onsite)
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Associate Creative Director
Careers Integrated Resources Inc
Rhode Island, US (Onsite)
Contractor
Job Title: Associate Creative Director
Location: Work from Home
Job Duration: 6+ Months
Position Summary:
- The ideal candidate will be an experienced and passionate healthcare content and marketing creative writer to lend their expertise to our Marketing business unit. The right candidate will embrace our brand voice and elevate the impact of Marketing and B2B content -- from sales materials to digital content. You will work on highly visible and priority strategic marketing projects. This role will have exposure across a vast portfolio that could include multiple lines of business, including Commercial, Group Medicare, and Medicaid.
- Your success will hinge on your ability to collaborate and communicate with many stakeholders, including marketing strategists, creative leaders, designers, other writers, delivery managers, and business partners. You should also have a strong attention to detail, organizational skills and the ability to stay on top of multiple projects simultaneously.
Responsibilities include but are not limited to:
- Responsible for the writing and Brand integrity of healthcare marketing and creative projects through strategic direction, development of cohesive writing concepts, and seamless execution.
- Effectively position our marketing portfolio through competitive strengths based on in-depth knowledge of products and services, competitive landscape, industry, audience and overall business environment and objectives.
- Ensure all writing deliverables are consistent with the quality, consistency, and Brand standards.
- Successfully deliver on a range of channel deliverables, including but not limited to print, digital, web, and video assets.
- Inspire innovative, thoughtful, tactical, and strategic-level thinking across the team and stakeholders.
- Exhibit outstanding writing judgment to achieve the highest possible standards for all materials, regardless of medium.
Fundamental Job Components:
- Possess a deep understanding of the health insurance industry, health benefits products, audiences, and business objectives, and execute on writing that aligns with Healthcare s vision.
- Translate complex topics and internal jargon to create clear, concise, and impactful content that resonates with intended audiences.
- Ensure successful execution of all writing projects, ensuring they are delivered on time and meet the required quality standards.
- Write creative, effective copy according to project specifications / creative brief from start-to-finish, in plain language standards, and follow applicable client brand and voice guidelines.
- Act as a lead copywriter and effectively manage relationships with stakeholders to ensure a clear understanding of project objectives and address any concerns or issues that may arise.
- Execute writing and proofing related processes and methodologies through best practices and promoting a culture of innovation and efficiency.
- Recommend, research and develop facts, quotes, and scenarios to support creative strategy and execution.
- Ensure messaging, brand guidelines and directives are embraced and adhered to in all executions.
- Engage in cross-functional collaboration with teams across Heart Haus and the Healthcare Marketing organization.
Required Qualifications:
- Portfolio links and/or relevant writing samples must be included for consideration.
- 7 plus years of creative writing in a health care focused environment, preferably health benefits marketing. Healthcare experience is required.
- Employee benefits knowledge and experience is desired.
- B2B writing experience is mandatory.
- Experience with collaboration and teamwork within the creative team and across the organization as needed.
- Must be a strong strategic thinker with the ability to influence, guide and mentor creative writers.
- Proficiency with AP or Chicago Manual of Style.
- Experience writing applications in traditional and emerging channels.
- Experience adapting style of copy to various audiences, purposes, or media.
- Knowledge of compliance and legal requirements (disclaimers) surrounding copy.
- Experience utilizing AI to proof and/or enhance copy.
- Strong knowledge of Brand, style, and consistency standards.
- Strong written, verbal and presentation skills.
- Proficient with Microsoft Office 365 Suite.
Preferred Qualifications:
- Knowledge of working for a large, complex client organization and/or creative marketing agencies or organizations.
- Experience with MRM tools (i.e. Workfront).
Education:
- High School Diploma or GED required.
- Bachelor s Degree preferred in Journalism, English, Creative Writing, Communications, or equivalent combination of education and experience.
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