Sr Content Experience Manager

Location: Hybrid (MG) – 3 days onsite (Team is onsite Tuesdays, other two days flexible)
Duration: 12 months (Potential for Extension)
Interview Process: Two rounds (1st with Hiring Manager, 2nd with Team Members)
Pay Rate: $57.75/hr.

Role Overview:

Client is seeking a Senior Content Experience Manager to create compelling, customer-centric content experiences that engage and educate healthcare professionals (HCPs) for the WATCHMAN franchise (a left atrial appendage closure (LAAC) device).

This role involves planning, developing, and executing integrated physician-focused content and communication strategies, ensuring alignment with business objectives. The ideal candidate is a strategic thinker and hands-on executor, capable of driving impactful digital storytelling while collaborating cross-functionally with Digital Marketing, Product Marketing, and other teams.

• Lead the development and execution of content and communication strategies to drive engagement with HCPs.

• Use research and audience insights to define key messaging, differentiation points, and content themes.

• Develop message maps, brand narratives, and multi-channel assets to drive engagement.

• Manage external vendors and agencies, ensuring high-quality content development and execution.

• Collaborate with Product Marketing, Digital Marketing, Design, Marketing Automation, and IT to ensure content aligns with best practices.

• Utilize performance analytics to test content effectiveness, optimize strategies, and drive continuous improvement.

• Maintain brand and compliance standards, providing recommendations for content enhancement.

• Stay up to date with industry trends and best practices, sharing insights with internal teams.

• Act as a thought leader, providing strategic guidance on content marketing initiatives.

• Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field.

• 6+ years of experience in content strategy or marketing campaigns within medical devices, pharma, biotech, or other regulated healthcare industries.

  • Equivalent experience in creative services, consulting, product, or strategic marketing is also considered.

• Proven experience in developing digital storytelling content and multi-channel assets (website, email, social media, programmatic advertising, marketing automation, etc.).

• Strong brand management expertise and experience collaborating with agencies and vendors.

• Highly motivated self-starter with excellent collaboration and leadership skills.

• Strong written and verbal communication skills, with the ability to build relationships across teams.

• Detail-oriented, adaptable, and skilled in managing multiple projects and priorities.

• Ability to travel up to 15% if required.

• Experience with SEO, marketing automation tools, and omnichannel marketing strategies.

• Ability to thrive in fast-paced environments, managing multiple stakeholders and deadlines.

Maintains a primary commitment to patient safety and product quality, ensuring full compliance with all quality processes and procedures.